Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monitor Channel by Susan Bridge

Author:Susan Bridge [Bridge, Susan]
Language: eng
Format: epub
Tags: Media Studies, Social Science, Political Science, Political Process, General
ISBN: 9781317464457
Google: NZ5zCQAAQBAJ
Goodreads: 55410970
Publisher: Routledge
Published: 1998-06-01T00:00:00+00:00

The fact that the Monitor’s broadcast activities were owned by the Church was not to influence the content of the product in any direct way:

• Concerning medical news coverage: “Our programs cover every issue of real public significance and concern and cover them in a depth and context which will bring enlightenment.” It is significant, the guidelines note, that MonitoRadio won one of the industry’s highest awards for its coverage of AIDS as an issue of public concern. The point, continues the memo, is not to induce fear or alarm, but to assist in intelligent public response to public challenges.

• Concerning obituaries: Here, the exigencies of broadcast journalism require a departure from the newspaper’s custom of waiting a few days after the death of a major public figure, then publishing an appreciation of the person’s life; a more immediate but still somehow measured response would be needed.

• Coverage of topics concerning the Christian Science Church: In serving a global public with journalism of the highest quality, setting standards of fairness, objectivity, impartiality, and decency, it is important to make the identity of the publisher clear, so the public can judge whether these high standards are being met; the Monitor itself and radio and television news broadcasts have one purpose, public service—there is no second purpose or hidden agenda, and there can be none if the public trust built up over the past eight decades is to be sustained.

• Finally, there is no subject Monitor journalism cannot cover, nor is there prior review of the contents of broadcasts by anyone other than designated editors and producers.

The rest of the memo presents matters treated in standards and practices manuals of most reputable broadcast establishments in an especially thoughtful manner: from camera angles and use of music, editorializing, conflicts of interest, gifts and favors, artists’ drawings, recreations, eavesdropping, use of handouts, hidden cameras, interception of radio communications, interviews, use of polls, reporting pools, and so forth.

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